Creating Fun Events
Planning
As with any major event, film evenings require planning. If your show is to be successful, you need people to come - and they cannot come if they don't know about your event! The further ahead you plan, the more opportunities you have to remind everyone of your event, and build the excitement. Use newsletters, banners, and reminders at meetings such as school assemblies. Don't forget others who can help. For example, if you include your local fire brigade, they can come for pre-screening demonstrations. Then their own publicity network may bring more people. The same is true of local community groups, who may help with BBQs and drink sales if your own team are too busy. Again, promoting your event on their network is valuable.
Another way to raise awareness is through social networking on the internet. Set up your own Twitter and Facebook accounts for the event - and start gathering friends and posting progress reports!
Don't forget free internet sites. Your local Council may have space on their website to promote your event.
Sponsors
Cultivating sponsors can underwrite your finances, which means you can concentrate on the enjoyable social side of your event. Give sponsors plenty of notice, and ensure the amount you are asking is easy to fund from the business's advertising budget. Your on-screen advertising reaches a well targeted audience. The goodwill and profile generated by advertisements screened before the event is worth far more to a local business than the potential readership for a similar outlay in a city newspaper.
If you send us a copy of your sponsors' advertisements in the week before your event, we can check it is all in a suitable format, and that the quality of the graphics will make your sponsors proud when they see their sponsor ad blown up on the big screen.
